rabbit x EWM

OVERVIEW

For this exciting collaboration between rabbit and the inaugural Every Women’s Marathon (EWM), I took on a multifaceted role. I led the art direction for in-studio photography, designed digital assets for the marketing campaigns, and developed the concept for a physical space that became the official rabbit booth at the marathon.

This project posed a unique challenge: I had only 14 days from the time I received the clothing samples until the collection launched. My focus was on seamlessly blending EWM’s branding with rabbit’s aesthetic to create a cohesive and on-brand experience. Despite the tight timeline, the results were highly successful, showcasing both brands in a unified and impactful way as well as yielding impressive sales numbers (sold out in 2 days online and 3 hours at the pop up).