Radiant Earth

OVERVIEW

Radiant Earth sought a comprehensive rebrand, including a new website and presentation decks. The goal was to visually communicate the juxtaposing elements represented at Radiant Earth and that is inherent to the work they do. The brand identity needed to strike a balance between the modernity of data sets and coding with the foundational and sturdy personification of the organization. Radiant Earth needed to appeal to both coders and funders by striking a balance between minimal, confidence, and austere design. Elements also needed to reflect Radiant Earth’s mission to advance data accessibility within an environmental space.